Hop-on to launch electronic cigarette product with new FDA labels

Jul 13 2011

Hop-on announced today that the Company is releasing a new starter kit for only $15.00.  

"There are over 10 million cigarettes sold every minute each day worldwide!  Our new starter kits are the equivalent of 4 packs of cigarettes. The national average cost of a pack of cigarettes is around $9.  With the tough economic times smokers have an alternative. Not only are our products safer than traditional cigarettes, we are cheaper!  Many smokers have not tried electronic cigarettes because our competitor's prices have been too high; now we have the solution," states Peter Michaels, HPNN's President.

The FDA has started a campaign to include a variety of nine disturbing images on cigarette packs to discourage Americans from buying and lighting up as well as send a clear message to young adults and children.  The images will represent the results of smoking such as, rotting teeth and gums, diseased lungs, a smoker wearing an oxygen mask, etc.  These labels are the biggest change for cigarette packs in 25 years.

Read full story: http://news.yahoo.com/s/ap/20110621/ap_on_he_me/us_fda_cigarette_labels

Hop-on will utilize the new FDA labeling to attract customers to an alternative, such as the electric cigarettes.  The FDA labels on packaging will enhance the warning of tobacco cigarettes and serve as a reminder warning for smokers.  A visual warning label carries more impact than written statements because a consumer can ignore words but not images.

"A picture says a thousand words.  These new FDA labels will finally educate the American public about the physical and morbid results of tobacco smoking.  This change for tobacco companies is huge for the alternative smoking industry and will force more smokers to seek alternatives to avoid the brutal reality of their addiction.  Using the pictures on cigarette products, will give a secondary more meaningful warning other than words,"  Michaels also stated.