BrainTrust Canada to launch national online contest, 'Sponsor My Head'

BrainTrust Canada, a community rehabilitation organization dedicated to being a leader in brain injury prevention, is launching a national online contest for youth 13 and older in Canada called Sponsor My Head. Its objective to put helmets on heads and prevent brain injuries. The contest was created by TAXI Canada's Vancouver office, and is supported by sponsor Nutcase Helmets. communications company SMAK, web hosting company Fatbox and Menzies Printers Kelowna. The contest promotions include 'street washing' (stencils of the sponsormyhead.com logo on pavement), as well as outdoor posters and in-store collateral materials in select Canadian cities.

A total of 500 people have the opportunity to participate, they will receive a free Nutcase Helmet and be asked to submit a video of themselves wearing their helmet while doing a `street sport' of their choice, such as skateboarding, bmx-ing, mountain biking or in-line skating. The top prize winner receives $5,000, a limited edition Nutcase helmet, and an honorary place as a Nutcase team rider, while 2nd place receives $2,000 and 3rd place gets $1,000. All three winners also receive a Go Pro Helmet Cam and promotional material from Nutcase Helmets.

The contest consists of three phases: registration; making and sharing a video; and crowning the winners. The first phase opens today and lasts until until August 17th, after which time the 500 qualified contestants will be mailed their Nutcase helmets and have the opportunity to produce their video. Full rules and regulations can be found on sponsormyhead.com.

"Sponsor My Head is a `contest with a conscience'," says Magda Kapp, Director of Communications for BrainTrust Canada. "The largest age group for risk of brain injury is youth, especially 13 - 24 year olds, and we believe this is who this contest will appeal to. The emphasis is on fun and creativity, not risk - and the idea is that many of these youth are already doing their sports but not wearing helmets, we want to add the helmet while giving them an incentive to wear it - the chance to win money."