Jul 28 2011
True 2 Beauty, Inc., (Pinksheets: TRTB - News) (the "Company") (www.true2beautyinc.com), a leading distributor of male & female lifestyle ingestible products and health & beauty accessories in the United States, is pleased to announce an exclusive supplier contract between TRTB and Nada Marketing, Inc. Currently, Nada Marketing distributes their own brands of male and female sexual enhancement products under the brand name Mojo Nights and is heavily distributed throughout the Southeast and can be found in several "Big Box" retailers like Wal-Mart, CVS, and Walgreens all throughout the south Florida region and online at www.cvs.com
"It is our intention to strategically capture as large a percentage as possible of the current market for enhancement pills. By collaborating and creating strategic alliances with some of our competitors and providing them with the best products available in the market, we can assure our shareholders of our commitment to control most of the reputable shelf space across a broad spectrum of retail venues," states Alex Hbaiu, CEO of TRTB.
Mr. Hbaiu continues, "It's not realistic for us to control all of the shelf space with our lineup of products in a category which is fairly matured, so it makes strategic sense for us to collaborate with some of our competitors who currently occupy some of that valuable shelf space. It makes no sense to compete head to head with what I call quality competitors, so collaborative deals when possible benefit both sides. Currently, our focus is to diversify our business and minimize our risk exposure, which was a hard lesson learned when we dealt with the devastating counterfeit attack during the last two quarters. We will of course maintain our focus to grow the Libi-brands but we certainly do not want to operate as a 'one-trick pony' type of company."
The deal provides TRTB the option to bid to buy the brands at a future date with first right of refusal. Mr. Hbaiu went on to say that, "strategically, we will not engage in private labeling or manufacturing products for our competitors if we do not have an option to capitalize on that arrangement at some point in the future through acquisition. These types of collaborations not only add to our current bottom line and allow us to have more control over the category, but also allow us to add accretive value thru acquisition."
"We are very excited for this opportunity to work with TRTB as they provide assurance of our growth not only with the highest quality products but also with their ability to utilize their new packaging equipment to meet our complex packaging needs. TRTB can provide us with proven quality products and handle our packaging needs quickly which is an important part of our business, making them a great partner to work with," states Mr. Nada, CEO of Nada Marketing, Inc.