Words+ introduces EyePro GS system

Aug 2 2011

Words+, Inc., a leading provider of augmentative communication and assistive technology hardware and software for people with disabilities, announced today that it has launched EyePro GS™, a new product designed and manufactured in-house that allows a person to operate an augmentative communication system or computer by simply looking at the screen. Words+ is a wholly owned subsidiary of Simulations Plus, Inc. (NASDAQ: SLP).

Jeff Dahlen, president of Words+, said: "We've been working on our own proprietary design for about two years, and we have achieved and exceeded our internal product performance objectives, including our goals for ease of setup and use. EyePro GS™ is a major achievement by our engineering department that required the integration of a complex series of hardware and software design decisions. The new EyePro GS includes Guided Calibration™ and Access Styles™, which contain features not found in other eye gaze systems. It significantly improves our margin, allows us to add proprietary features, secures our participation in the eye gaze industry, and allows us to sell multiple solutions in order to serve a larger customer base. While there is some overlap of functionality between the various eye gaze products we offer, each product embodies unique hardware and software features and mathematical algorithms. These differences will appeal to particular clients based on how the unit meets their specific physical needs within their communication environment, and will appeal to buyers' personal preferences based on the overall look and feel of the products. With this extension of our eye gaze product line, we're excited to be able to enter competitive client engagements with multiple eye gaze solutions."

Gaylon Ponder, national sales manager for Words+, added: "Introducing EyePro GS adds important new, sellable features to the eye gaze industry such as easier, more stable setup, increased client productivity, reduced fatigue, and ease of portability between home, school and work environments. We set the goal that EyePro GS would not be just another eye gaze, and our engineers provided more accessibility to advanced adjustments and diagnostic screens than our competitors. I expect EyePro GS to significantly increase our sales of both eye gaze and communication systems, and to expand the eye gaze market in general as people experience better eye gaze success with EyePro GS than in past attempts with competing products. I am pleased to go to market with a product that is superbly functional, with advanced features to benefit people who use their eyes to communicate or operate computers."