CIGNA (NYSE: CI), a leader in direct marketed supplemental health, life and accident insurance in the international marketplace, today announced the launch of a new office and operations in Turkey. CIGNA Hayat Sigorta S.A., based in Istanbul, will offer individuals in Turkey, products and services that provide supplemental health care and financial protection. These products and services are marketed through affinity partners and direct channels, such as the Internet and Direct Response Television.
CIGNA's decision to enter Turkey follows a detailed analysis of the local insurance industry and the insurance needs and behaviors of the Turkish people. According to CIGNA, entry into Turkey represents a strategic step in the company's global expansion plans. With Turkish-based sales, operations and client management teams, the company will be able to serve customers by offering innovative products and services that meet important market needs.
"Turkey represents a significant opportunity for CIGNA because our unique product portfolio and distribution model reflects the needs of the consumer and is tailored to the marketplace," said Bill Atwell, president of CIGNA International. "Our direct distribution capabilities differentiate us and will provide value to the people of Turkey. Our expansion into Turkey demonstrates CIGNA's commitment to being a global health services company, and our locally staffed team and operations represent our customer-centric approach to the marketplace."
As a fully licensed insurer in Turkey, CIGNA initially will offer personal accident and life policies that are simple to understand, affordable and easy to access through a variety of direct marketing channels. Additional insurance products will be added to the portfolio in the future.
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