QLI, author of 'The Steve Jobs Way' sign licensing agreement for new training program

Quantum Learning, Inc. (QLI), a research-based provider of advanced sales and marketing training programs, and Jay Elliot, author of the book "The Steve Jobs Way" http://www.thestevejobsway.com, jointly announced today a licensing agreement.  Under the terms of the agreement, QLI will develop and market a new training program called "Market-Leading Innovation™ (The path to Innovation Excellence)" which will be based on Elliot's book.  The financial structure of the agreement was not disclosed.

"For the last three years, Quantum has been studying the behaviors and practices of some of the world's most innovative market leaders and has developed a series of workshops to help senior managers, team leaders and individual contributors achieve the same success," said Fredric Marshall, founder and CEO of Quantum Learning, Inc.  

Market-Leading Innovation is a suite of research-based tools, skills and insights developed to measurably improve an organizations ability to design, build and deliver meaningful innovations.  The program is designed to solve three strategic problems:

1. How do we design and deliver products/services that fundamentally reframe the rules of competition and set new standards customer value?
2. How do we take an existing organization with legacy people and systems and transform their ability to envision and execute market-leading innovations?
3. How do we create whole new categories of products/services (and hence revenue streams) that fundamentally change the future?

"Jay worked directly with Steve Jobs for many years and understands as well as anybody on the planet how Steve Jobs and Apple consistently deliver market-leading innovations–year after year, product after product," Marshall explained. "For me, Jay's book was a revelation because it connected the dots between what happens in the executive suite and what happens at the team and individual contributor level where the hard work of innovation really happens."  

"Steve Jobs pushed the boundaries of innovation in the tech industry by combining a unique approach to product design with masterful marketing," said Jay Elliot, author of 'The Steve Jobs Way.'  "Now, the book's insight into how Steve went about orchestrating a successful product is being coupled with Quantum Learning's expertise in achieving organizational change. It's a perfect platform for helping large organizations execute market-leading innovations that fundamentally change the way their people interact with their customers."