FarmaSyn implements Cegedim Relationship Management's Mobile Intelligence for iPad solution

Cegedim Relationship Management today announced that FarmaSyn SA has fully deployed Cegedim Relationship Management's award winning Mobile Intelligence™ for iPad™ solution. Farmasyn SA is a leading Greek pharmaceutical wholesaler and marketing/sales agent of products. Cegedim Relationship Management is the leading provider and market share leader of Pharmaceutical Customer Relationship Management (CRM) and Data Management solutions for the Life Sciences industry.

“The proof of a successful implementation is to know that your commercial team is maximizing their interactions with stakeholders. Essentially, we selected Mobile Intelligence for its flexibility and completeness when matched against competitors.”

An Award-Winning Mobile CRM Solution to Maneuver through an Evolving Industry
As the Life Sciences business model transforms under new regulatory reform and hyper-competitive pressures, companies are investing in cloud based mobile technologies that enhance and support their commercial teams' initiatives.

As a result, FarmaSyn set out to identify and select the best Life Sciences industry-specific mobile CRM solution, available via SaaS, that provides a breadth of functionality and features such as:

• 360° view of all customers for quick and in-depth analysis
• Consistent graphical user interface (GUI) online and/or offline
• Vivid multimedia product presentation

"We are a diverse company that serves a unique market. Mobile Intelligence for iPad meets our company's needs to enable organization, time efficiency and effectiveness," said Evripides Adamou, Managing Director of FarmaSyn. "The proof of a successful implementation is to know that your commercial team is maximizing their interactions with stakeholders. Essentially, we selected Mobile Intelligence for its flexibility and completeness when matched against competitors."

In addition to Mobile Intelligence, FarmaSyn will utilize OneKey™, the world's leading and most comprehensive database with 8 million registered healthcare professionals in 69 countries around the world.

"Exceeding our customer's needs is one of our primary goals. Mobile Intelligence for iPad enables commercial teams to focus on what they do best, building lasting relationships," said Laurent Labrune, Chief Executive Officer of Cegedim Relationship Management. "Mobile Intelligence for iPad combines the most intuitive GUI, robust industry-specific functionality and the most flexible system architecture to meet global, regional and local requirements. It's fast, simple and always ready to present."