Leo Burnett Business named agency of record for Shriners Hospitals For Children

Today, Shriners Hospitals For Children announced Leo Burnett Business, the business-to-business agency of The Leo Burnett Group, as its agency of record for all brand positioning, creative strategy, media and public relations initiatives.

"We chose Leo Burnett Business because they understand who we are as an organization," said Michael G. Severe, Chairman of the Board of Directors, Shriners Hospitals for Children. "By defining a relevant and meaningful brand purpose and demonstrating how that comes to life creatively, Leo Burnett Business stood out from the crowd and won the pitch."  

Shriners Hospitals for Children is dedicated to changing children's lives every day through innovative pediatric specialty care, world-class research and outstanding medical education. As a result, their 22 hospitals lead the world in treating spinal cord injuries, orthopedics, burns and cleft palates, regardless of a family's ability to pay.

"Shriners Hospital for Children was a great fit for us right from the start and we're thrilled to be partnering with them," said Lisa Abbatiello, CEO of Leo Burnett Business. "As one of our country's most promising and inspiring healthcare organization, we look forward to building a purpose-driven brand that can serve them well into the future."

The business will be run out of Leo Burnett Business' New York City office.

SOURCE Leo Burnett Business; Shriners Hospitals For Children