Fingertip Formulary launches iPad apps at AMCP annual meeting

Fingertip Formulary, the leading provider of access and insight into formulary data, announced the launch of their iPad applications today at the Academy of Managed Care Pharmacy (AMCP) annual meeting. Pharmaceutical reps can now access real time formulary data searchable by: state, health plan, drug class or specific drug name on their iPad.    

Fingertip Formulary covers formulary data for 1800 plans nationwide including Commercial, Medicare, Medicaid and Pharmacy Benefit Managers. Formulary data is updated on a rolling basis to provide the most accurate search results for its customers.

"The new iPad applications are the best of all worlds in terms of functionality and content," said Fingertip Formulary Senior Vice President, Sales and Development Mike Green. "A rep can be sitting in front of a physician and pull up the formulary data on their iPad that the healthcare professional needs to support their prescribing decisions."

Clients that license Fingertip Formulary Publisher can now also use their iPad to create formulary tables in real-time with their customized brand-specific templates. Tables can be created at the state, metropolitan statistical area or local level. Reps can create a formulary table in their car and have it ready to share with a physician in their office. Reps can also create a table on their iPad, send it to a printer electronically and pick up the hard copies in real time.

Pharmaceutical companies are starting to arm their field sales forces with iPads and other tablets. According to Manhattan Research's ePharma Physician report, 38 percent of ePharma Physicians have seen a pharma or biotech sales rep use an iPad or other tablet during a face-to-face meeting in a 12 month period ending in June 2011.

"We know the use of iPads by pharma reps is only going to increase over time," said Green. "We have created these new apps with that in mind."