Jul 10 2012
Quintiles
today introduced Allume™,
a comprehensive go-to-market service to help biopharmaceutical companies
efficiently launch new products and shorten timelines to peak sales,
while retaining strategic and corporate control of their assets. Allume™
simplifies and organizes the complex and resource-intensive launch
planning process; provides unique data-driven insights from 15 years of
market entry experience across the globe; and taps Quintiles' local
market and therapeutic category expertise.
"Biopharma companies are looking for new ways to optimize product value,
expedite market access, mitigate commercialization risk, yet retain
asset value, while reaching patients across diverse geographic regions,"
said Dean Summerfield, Vice President, Consulting, Quintiles. "To
maximize value, they need to start planning product launch early in the
drug development process, especially when preparing to enter new
geographic markets. Through Allume™ Quintiles provides the strategic
thinking, local market knowledge, deep therapeutic insight and market
access approaches to help our customers map and navigate a pathway to
commercial success."
A unique combination of Consulting,
Clinical
and Commercial
expertise, paired with state-of-the-art software, Allume™ incorporates
Quintiles' years of biopharma product launch experience into flexible,
seamless support that complements in-house capabilities. It can be fully
customized to each company and product to help identify key market
challenges, fast-track launch rollout and improve efficiency in resource
management. This cost-effective solution allows companies to benefit
from Quintiles' product lifecycle expertise rather than assume the
financial risk of creating their own infrastructure to support launch
planning early in the commercialization process.
"Allume™ coordinates decision making around the late phases of
development as well as the launch of an asset," said Dr. Michael
Ackermann, Senior Vice President, Global Commercial Solutions at
Quintiles. "It is a well-structured and interactive way of accessing the
expertise customers need without surrendering strategic control of their
asset."