New site launched to improve health, wellbeing of U.S. Latinos

Mar 25 2013

Saludify.com, a site designed to provide Latinos with daily news and content to live a better life and improve their health, launched today. With a mission to improve the health and wellbeing of U.S. Latinos, Saludify is providing accurate, convenient and culturally relevant content that goes beyond what's found in mainstream media.

“There is a clear lack of culturally relevant health and wellness information available for Hispanic Americans. Saludify will inform and educate Hispanics by providing the non-biased information, resources and tools for mindful and healthier living”

Hispanics are one of the fastest growing minorities in the United States − representing more than 16 percent of the country's population − and are disproportionally affected by heart disease, cancer, unintentional injuries, stroke, diabetes, chronic liver disease, chronic lower respiratory disease, perinatal conditions and influenza among other conditions. Saludify's motto is mind, body and alma (soul), which is in line with its mission to create content that is specifically tailored to this important and underserved demographic.

"With this new site we show our commitment to catapulting Latino health issues to the forefront of American dialogue. Saludify is another building block in our strategy to serve Latino interests in specific niches," said Emilio C. Sanchez, president of La VOX Media Group, parent company of Saludify and VOXXI.

Saludify has tapped a network of Latino health and fitness experts and bloggers to cover important topics, the latest feature being an infographic titled, "Are Hispanics doomed?" that presents relevant stats about Latino health challenges, as well as putting into perspective The Hispanic Health Paradox.

"There is a clear lack of culturally relevant health and wellness information available for Hispanic Americans. Saludify will inform and educate Hispanics by providing the non-biased information, resources and tools for mindful and healthier living," said Sandra Silva, managing editor of Saludify.

Saludify has launched with a variety of sections that focus on: Prevention, Psychology, Fitness, Nutrition, Sexuality, Health news and Children's Health, among others.