Conservative group plans $1 million ad campaign to oppose health law

Jul 9 2013

The effort will counter advocates' campaigns to get people to sign up for online insurance marketplaces. In other health law news, a Clinton administration veteran is joining the Obama health team.

The New York Times: Conservatives' Aggressive Ad Campaign Seeks To Cast Doubt On Health Law
Though many of its rules will not take effect for months, President Obama's health care law is already the subject of an aggressive advertising campaign by Republicans to sow doubts about how it will work. In one of the largest campaigns of its kind, Americans for Prosperity, a conservative advocacy group financed in part by Charles and David Koch, will begin running television commercials this week asserting that the law will limit Americans' health care choices (Peters, 7/6).

The Hill: Tea Party Group Launces $1M Ad Blitz Against ObamaCare
The Tea Party-Affiliated Group Americans for Prosperity is launching a $1 million ad campaign opposing ObamaCare. The move comes as the administration is ramping up its own efforts to enroll the public in the new insurance exchanges and as Democrats express concerns that a botched rollout could hurt their 2014 election chances (Joseph, 7/7).

The Washington Post: Obamacare Backers Launch Campaign, Want Moms To Convince Their Youths To Get Coverage
The Obama administration and its allies need lots of healthy young adults to sign up for insurance this fall to make the president's health-care law successful. So they are going after their moms. They put up Web ads on Facebook and Allrecipes.com alongside slogans such as &quotMoms know best: 'Get yourself health insurance.' &quot They have enlisted the help of parent-activist groups such as Moms Rising (Somashekhar, 7/6).

The New York Times: Clinton Aide Joins Obama On Health Care
In an effort to put President Obama's health care program back on track, the White House has recruited Chris Jennings, a respected veteran of the Clinton administration, to join the Obama team as a health policy coordinator and strategist, the White House said on Sunday night. The White House expects to announce the hiring of Mr. Jennings and other health care personnel later this week (Pear, 7/7).