New report addresses many changes that transform Medical Education landscape

Nov 16 2013

Medical Education groups are often being transformed by regulatory and budget pressures, making it increasingly difficult to effectively educate healthcare practitioners on the safe and effective use of products. With the pressure to reduce budgets increasing within the pharmaceutical and medical device industries, it is absolutely critical for Medical Education groups to find practical and economical methods of reaching healthcare professionals.

Along with the many regulatory and budget challenges Medical Education professionals are facing, advances in technology also play an evolving role in Medical Education. According to research from a recent Best Practices, LLC study, benchmarked participants from both pharmaceutical and medical device companies anticipate an increase in technology/Internet supported education programs in the next 2-3 years. Due to this, leaders must become aware of the various types of programs and venues that are most attractive to healthcare practitioners in order to remain effective and efficient.

The report, "Professional Medical Education Excellence: Benchmarking Critical Program Trends Transforming the Medical Device and Biopharmaceutical Marketplace," addresses the many changes that are transforming the Medical Education landscape. The field research provides industry metrics that can serve as a reference point for Medical Education leaders in future budgeting and strategic planning.

Key study topics include:

• Funding channels utilized by Medical Education groups
• Effectiveness of different Medical Education program types and delivery channels
• Use of multi-disciplinary Medical Education programs
• Trends in grants to professional societies/associations for accredited and non-accredited education programs
• Rating of company professionals most valued by physicians for education
• Future trends in Medical Education programs and technology

This benchmarking research drew participation from 32 Medical Education leaders at 31 pharmaceutical, biotechnology, and medical device companies. In addition, deep-dive executive interviews were conducted with 5 selected respondents to collect qualitative data and insights. 

SOURCE Best Practices, LLC