WTS launches 'Trax: GPS Tracker for Children & Pets'

Nov 26 2013

Device & App provide indoor & outdoor tracking in over 30 countries

Wonder Technology Solutions (WTS), a Swedish-based technology startup, has launched Trax: GPS Tracker for Children & Pets, a brilliant new smart device and application that lets users locate their children and pets at anytime and from anywhere. Trax combines advanced GPS and sensor fusion technology to provide indoor navigation capabilities and more precise, real-time outdoor tracking.

Designed for smartphones, mobile devices, and computer, Trax enables parents and pet owners to stay connected with loved ones at playgrounds, malls, schools, amusement parks, walking trails, and just about any other place. Trax is fitted with a durable and waterproof silicone case that withstands drops, water, mud, snow and other environmental factors. It also includes smart technology that sends push alerts when a child or pet leaves a designated area, the battery is low or the device is dropped or exceeds a pre-determined speed.

"We developed Trax GPS tracker because parents and pet owners need an easier-to-use and smaller device to stay close to loved ones. The development of indoor navigation makes Trax particularly unique and useful," said Fredrik Danelius, Co-Founder & CEO of WTS.

The App

The Trax GPS tracker can be located through a free App that features real-time tracking, safe zones, and augmented reality. The App also allows for unlimited and time-scheduled safe zones. For example, one safe zone can be activated while a child is at school and a different zone when a child is at a park. The App also gives others access to Trax GPS tracker during a specific period of time, for example when a dog is with a dog walker or when a child is with a nanny.

Pricing and Availability

WTS is partnering with Telenor Connexion to bring the Trax GPS tracker to over 30 countries in 2013, including the UK, France, Germany, Spain, Benelux and the Nordics. Trax will launch in additional countries in 2014. Trax is available for €199 (£169), which includes two years of data and free roaming in over 30 countries.

Online customers in some European countries can also choose a subscription plan with a monthly fee of €6.49 (£4.49) and no upfront costs with a two-year contract.

Trax GPS trackers will ship in December, and the Trax App will be available in the App Store and Google Play. Apps for Windows Phone and tablets are in development.