UHS-Pruitt Corporation announced today that, after 45 successful years, the organization has changed its name to PruittHealth, and modified its branding to achieve a more unified image for its vast array of health care services. The new name and branding were premiered at the Georgia Health Care Association's Winter Convention at the Cobb Galleria, attended by more than 400 health care professionals from Georgia, South Carolina, Alabama, and Florida. PruittHealth also unveiled its new high-tech trade show booth, in which conference attendees were able to view videos and navigate interactive displays to understand the organization's unique model of care and spectrum of health care services.
"We recognized that, as we have grown over the years and added more and more services, it became increasingly difficult to communicate to our customers that we offer an integrated model of health care and support services." said Neil L. Pruitt, Jr., Chairman & C.E.O. of PruittHealth. "With this rebranding, we hope to eliminate confusion and strengthen our synergy. By streamlining the names of our service lines and offering a clearer picture of what we do, we are strengthening our identity. We've always stood for quality, and we always will...PruittHealth will help us to amplify that, and clearly articulate our comprehensive model of care to our customers and referral sources."
PruittHealth also launched the first phase of www.pruitthealth.com, their new modernized, user friendly website; with additional interactive features to be added in the coming weeks. By spring 2014, PruittHealth will change the names of its health care providers and initiate a full rebranding campaign in communities throughout the Southeast.
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