Oct 13 2014
As a specialty pharmaceutical company, Gedeon Richter remains focused on innovating and searching for advanced multichannel approaches through CRM. Richter moves to support S&M activities and the company searched for a state-of-the-art CRM approach that would contribute to further sophisticate customer-oriented services. Media-Soft has been chosen as the preferred partner in a global selection process and already has started to implement their innovative CRM solutions in Richter countries.
The Richter implementation includes global S&M operations of the company and by schedule the implementation should reach its first milestone in 2015, when more than 20 countries join the new corporate CRM system.
"The need to foster our customer service efforts in our teams successfully met with Mediasoft's proposition. We wanted to see a partnership in the CRM field where the system versatility and continuous customer focus are the key drivers of the collaboration - not only in the system implementation process, but in the daily operation as well. I think we found an optimal solution for our needs." - Zsolt Safranka MD, International Field Force Manager at Gedeon Richter said about the partnership agreement with Mediasoft.
Speaking from Croatia, the CEO of Media-Soft, Damir Safaric, stated: "So far we cooperate with Richter several months and we are very glad to have such great company with amazing people as our partner. The entire project is comprehensive since we have changed the essential territory management philosophy inside Sales Vision CRM but this shows our dedication to make great projects with great people. As highlighted, MediaSoft tailors each project to each partner and this makes us unique and distinguish us from the other mass production CRM vendors."
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