Colgate-Palmolive Company ("Colgate") and Family Dollar have partnered to inspire African-American families during February's Black History Month to honor their past and treasure their future with a healthy smile.
Many Americans, including more than one-third of African-American adults, live with untreated tooth decay. Without proper treatment, tooth decay can progress and eventually result in a cavity or even tooth loss. Colgate and Family Dollar are committed to providing education and improving oral hygiene to families across the U.S. and will be offering exclusive in-store promotions on Colgate® toothpastes, toothbrushes and mouthwash products during February.
"Colgate is thrilled to continue the partnership with Family Dollar in celebrating Black History Month. We share the common goal of empowering African-American and all families to be their best selves by taking charge of their dental and overall health," says Carla Kelly, general manager of multicultural marketing, Colgate-Palmolive.
Additionally, the Colgate Bright Smiles, Bright Futures® mobile dental van will visit 21 select Family Dollar locations in Atlanta, Baltimore, Charlotte, Houston and Memphis to provide complimentary dental screenings and any necessary treatment referrals to children ages 3-12.
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