Marken launches new marketing campaign to solidify its place as industry's only Clinical Logistics Organization

Feb 6 2015

Marken is starting its 35^th year as a specialist logistics company and has launched a new marketing campaign to solidify its place as the industry's only Clinical Logistics Organization (CLO). The new campaign focuses on First as a primary message, with emphasis on patient, protocol and shipments.

The first headline in the series, My Patient First, aligns Marken's priorities with its client's priorities. Marken recognizes the need to protect the patient's safety in any clinical trial and plays a pivotal role in shipping biological samples to all major central labs in 150 countries, and is delivering clinical drug product to hundreds of destinations each day. Clients rely on Marken's ability to deliver clinical trial materials and supplies to investigator sites and ultimately the patients who are enrolled in clinical trials. The First theme will be campaigned throughout the year as a way to reinforce Marken's attention to client's specific needs and its commitment to excellence by way of its flexible logistics network.

Ariette Van Strien, Marken's Chief Commercial Officer, commented "This new campaign focuses on the importance and quality of the clinical supply chain as it directly affects the patients who are enrolled in clinical trials around the world. Our clients are increasingly outsourcing their clinical services to Contract Manufacturing Organizations (CMO), Contract Manufacturing & Development Organizations (CDMO) and Clinical Research Organizations (CRO). Marken's role as a Clinical Logistics Organization (CLO) provides the service which connects the entire clinical supply chain together."

Marken, the industry's only Clinical Logistics Organization (CLO), provides proven global logistics solutions to the pharma and life sciences industries and this year is celebrating 35 years of dedicated service to client around the world. Marken's services include cold chain packaging, active and passive, shipping qualification and validation, track and trace, and regulatory expertise. Marken's ten purpose-built, GMP-compliant depots offer temperature controlled storage at all temperature ranges, drug receipt, pick and pack, dispatch and drug return/destruction services. A fully trained and dedicated project management team supports each project.