Feb 9 2015
Blyth, Inc. (NYSE: BTH), a direct-to-consumer company and leading designer and marketer of candles and accessories for the home and health, wellness and beauty products, household convenience items and personalized gifts sold through the direct selling and direct marketing channels, announced that its Silver Star Brands business unit has acquired certain of the assets of Native Remedies® LLC. The Native Remedies® brand will become part of Silver Star Brands, headquartered in Oshkosh, Wisconsin.
Launched in 2002, Native Remedies is a direct-to-consumer eCommerce marketer of natural herbal dietary supplements and homeopathic products. The company embraces a natural approach to common ailments for complete family wellness, including pets, through a variety of high quality remedies. The complete product offering can be found at www.nativeremedies.com.
Robert B. Goergen, Jr., Chief Executive Officer of Blyth said, "The addition of Native Remedies will complement our existing direct-to-consumer portfolio while enhancing our market share within eCommerce and allow us to strengthen our position in the growing Health, Wellness & Beauty segment. The company also fits with our strategy to seek attractively priced acquisitions that can leverage our existing expertise and infrastructure."
Native Remedies will be managed by Silver Star Brands, which also owns the Miles Kimball®, Walter Drake®, Easy Comforts®, As We Change® and Exposures® brands. Financial results from the acquisition will be included in Blyth's Catalog & Internet segment for reporting purposes.