Lake B2B releases new version of 360° healthcare marketing platform

It is early 2015 and Lake B2B has good news for Healthcare marketers. A leader in providing data centric solutions, Lake B2B has launched its 2015 version of 360° marketing platform for healthcare marketers. This self-service login enables marketers to search 10 Million Healthcare Database, create email templates on the fly and launch email and nurturing campaigns with a click. This Platform also allows 3rd party marketers to upload their own prospecting databases and launch real time campaigns.

Healthcare is vast industry with multiple divisions. Keeping this in mind, Lake B2B has different data sets for marketers to choose and run campaigns in a jiffy. some of their popular data sets such as Dentist Mailing List, Orthopedist Mailing List, Pediatrician Mailing List, Neurologist Mailing List, Cardiologist Mailing List to name a few. Marketers can otherwise key in their criteria of database and segment their desired list from the master database. The platform is said to offer real-time reports for the campaigns launched giving marketers an instant view of campaign performance.

Speaking about the launch, Josh Meyers, Manager Digital Marketing at Lake B2B said "We are excited about the launch. The team has worked really hard to bring this platform to market. Well thought features have been integrated to offer healthcare marketers the best 360° marketing tools available. The tool is aimed at addressing one of the most difficult challenges that healthcare marketers face, data. Following this launch, we are working to unveil a similar platform for other verticals too." Healthcare marketers can get in touch with LakeB2B to improve their marketing campaigns and reach target healthcare contacts with higher efficiency.

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