Hedrin celebrates 10th anniversary with launch of new packaging

Mar 17 2016

Hedrin, the UK’s number 1 head lice brand, is celebrating its 10^th birthday with a complete refresh of the packaging, to be available in pharmacies from April.

Over the last decade Hedrin has sold 40 million packs of head lice product in more than 30 countries, and the new-look range will help it perform better than ever. The eye-catching new packaging aims to help take the drama out of treating head lice and improve product compliance with simplified instructions, which are easy to follow.

Consistent branding and new colour coding will also help to direct parents to the right product in terms of detection, treatment, protection and post treatment.

What to expect from the new packaging:

Trustworthy
Mumsnet and Allergy Certified badging on Hedrin products brings trust and reassurance to parents.

Eye-catching and helpful
New simple and clear on-pack instructions, including guidance on how many treatments in each pack makes the range more helpful to parents.

Colour-coded
It’s easier than ever to see the difference between the products and when to use them. So making the right choice is simple.

The Hedrin range:

Hedrin Once

Hedrin Once is clinically proven to kill lice and eggs with just one 15 minute treatment. A thicker gel formulation which contains Penetrol^® to aid penetration into the louse egg. Hedrin Once has been awarded the esteemed ‘Stamp of Approval’ from Mumsnet after 250 parents gave it the all-round thumbs up. This product has recently been added to the Drug Tariff.

Christine Brown, community nurse and head lice specialist, said: “It is important to deal with head lice promptly to prevent the infestation from spreading further. By only requiring a single 15 minute application, Hedrin Once Liquid Gel significantly shortens the process for treating head lice, making it easier for parents, and increasing the chances of successful treatment.”

Available in spray gel (60ml £7.14, 100ml, £11.73) and liquid gel (100ml £10.20, 250ml £17.86).

Hedrin Treat & Go

A fuss-free solution which is great for children who just want to get out and play. When dry, the solution remains on the child’s hair for eight hours while they play, go to school or sleep. Hedrin Treat & Go is a water-based treatment which rinses out of hair easily, without any greasy residue. It requires two applications, seven days apart.

Available in lotion (50ml £5.49), spray (60ml £7.99) and mousse (100ml £12.99.

Hedrin Protect & Go

Hedrin Protect & Go is a clinically proven head lice protection spray which offers parents the opportunity to deal proactively with the threat of infestation. A gentle conditioning spray to help stop head lice taking hold. Simply spray on after every hair wash, or at least twice a week.

Available in spray (120ml £4.29, 200ml £6.29 and 250ml £7.29).

Hedrin detection comb

The easy, effective way to spot head lice and nits. The comb is made from tough Acrylonitrile Butadiene Styrene and the teeth are precision engineered to trap the lice and prevent bending in use. Plus, it’s clinically tested to ensure comfort and accuracy.

Hedrin Headlice Detection Comb is available for £3.20.