By Matt Pullen
Tell us about the company and why you are attending Analytica?
We're Aurora Biomed and we are attending Analytica so we can expand into new markets, mainly in Europe, and we're actually here looking for new distribution channels.
What products are you highlighting at Analytica?
At this show we're promoting our ion channel reader, which is for precision medicine, drug safety and toxicity by analyzing ion transport for pharmaceutical companies, and research for ion channels.
What makes this product different from anything else on the market?
Our ion channel reader a very unique product, with nothing else on the market as of today.
We are market leaders in this area, and we have been hosting a conference for the last 13 years on this topic. We invite everyone that's associated with this type of research to the conference, so we have quite a few other suppliers who attend.
Our conference is usually run in Vancouver, Canada, in June every year, but this year we are hosting it for the second time in Guangzhou, China, in November 2018. We’ve seen that there's a lot of growth in the Southeast Asian and the Chinese market.
Which industries will benefit from this product?
We have a wide range of product lines, which are being used in all types of research laboratories, such as environmental, pharmaceutical and biotech, and we also serve the academic market.
However, our focus right now is mainly on pharmaceutical and biotech companies.