Genesis Healthcare Co., Japan's leading genetic testing and research company, today announced the launch of its new mobile application in Singapore, empowering its new and existing GeneLife users to access personal genetic results on their mobile and receive personalized wellness advice and recommendations to enhance their health and lifestyle.
Through 15 years of research and development, Genesis Healthcare has focused its science on East Asian populations. It has developed customized DNA microarray chip for Asians and through its in house bioinformatic teams developed proprietary models powered by machine learning and AI.
Based on the genetic testing kit purchased, users of the GeneLife app will now be able to access their results and information easily from their smartphone. With a simple and friendly user experience, the app is intuitive to use, giving access to a full range of content including lifestyle tips to recipes, to support wellness and health daily, customized to each user's unique DNA.
With the new GeneLife app, users will also be able to participate in a 'GeneLife Reward Program' when participating in research and surveys. Rewards will be given initially in the form of 'points' that will allow users to redeem additional GeneLife reports. The program will expand to other offers and programs in the near future.
With over 15 years of research and testing from Japan, Genesis Healthcare is dedicated to help drive further innovation in genetics and move the industry towards a more personalized and preventive method of looking at genetics and its application to our daily lives. By making genetic science accessible to users in a simple manner, we thrive in building the innovation, bringing new services and solutions to users for prevention and lifestyle enhancements."
Michel Mommejat, General Manager for Asia, Genesis Healthcare
In recent years, genetic data and utilization of personal information have become a highlighted topic for discussion and Genesis Healthcare aims to ensure full transparency in this important area. It has made "informed consent" the rule in this new app. With this, GeneLife users will have full control over how their genetic data is utilized and this transparency will empower them to make their own choices of when, where and how their data is used.
Covering health, nutrition, fitness, beauty and personality, users will now be able to move a step further towards preventive and personalized wellness. The application will be available today to all new and existing customers of GeneLife in Singapore.
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