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Eyes are a reflection of consumer goals

How do consumers look at advertisements? Most marketing textbooks advance the theory that looking at ads is a predominantly dumb process, driven by visual stimuli such as the size of the ad or the color of the text.

8 Aug 2007

Non-pharmaceutical interventions may be helpful in severe influenza outbreaks

An analysis of non-pharmaceutical interventions used in the U.S. during the 1918-1919 influenza pandemic, such as closing schools and banning public gatherings, found an association between these interventions and reduced death rates, suggesting that non-pharmaceutical interventions may play a role in planning for future influenza pandemics, according to a study in the August 8 issue of JAMA: The Journal of the American Medical Association.

8 Aug 2007

Benchmarks to measure clinical engineering activities

A new study in Biomedical Instrumentation & Technology reports on the findings of a study that is the first phase of a project to develop benchmarks to measure clinical engineering activities.

8 Aug 2007

Chemotherapy and blood stem cell transplantation results in long-term survival for amyloidosis patients

Researchers from the Stem Cell Transplant Program and the Amyloid Treatment and Research Program at Boston University Medical Center (BUMC) have found that high-dose chemotherapy and blood stem cell transplantation can result in long-term survival for patients diagnosed with primary systemic light chain (AL) Amyloidosis.

8 Aug 2007

Simulated relationships offer insight into real ones

Is it me, or are you a less than ideal partner? For psychologists studying how people manage romantic relationships, that's not an easy question to answer.

8 Aug 2007

Scientists produce functioning neurons from human embryonic stem cells

Scientists with the Institute of Stem Cell Biology and Medicine at UCLA were able to produce from human embryonic stem cells a highly pure, large quantity of functioning neurons that will allow them to create models of and study diseases such as Alzheimer's, Parkinson's, prefrontal dementia and schizophrenia.

8 Aug 2007

Vitamin B1 deficiency key to vascular problems for diabetic patients

Researchers at Warwick Medical School, University of Warwick, have discovered that deficiency of thiamine - vitamin B1 - may be key to a range of vascular problems for people with diabetes.

8 Aug 2007

Endothelial nitric oxide synthase gene linked to brain aneurysm formation

University of Cincinnati (UC) neurovascular researchers have identified a gene that, when suppressed or completely absent, may predispose a person to brain aneurysms.

8 Aug 2007

Parents' depression impacts child's symptoms of depression

A parent's struggle with stress or depression can lower a child's quality of life -- and it could hinder an overweight youngster's attempts to lose weight, too, University of Florida researchers say.

8 Aug 2007

Osteoporosis screening and treatment may be cost-effective for selected older men

It may be cost-effective to screen and treat selected older men with osteoporosis, depending on their age and if they have had a prior fracture, according to a study in the August 8 issue of JAMA: The Journal of the American Medical Association.

8 Aug 2007

Oncolytics Biotech issued new U.S. patent

Oncolytics Biotech Inc. has announced that it has been granted U.S. Patent 7,252,817 entitled "Viruses for the Treatment of Cellular Proliferative Disorders."

8 Aug 2007

Independent brain networks control human walking

In a study published in the August issue of Nature Neuroscience, researchers at the Kennedy Krieger Institute in Baltimore, Maryland found that there are separate adaptable networks controlling each leg and there are also separate networks controlling leg movements, e.g., forward or backward walking.

8 Aug 2007

New Canadian partnership enhances diabetes education and research

An innovative new partnership between the University Health Network and the University of Toronto's Banting & Best Diabetes Centre will enhance diabetes education, research and patient care and expand the search for a cure.

8 Aug 2007

Nanotech sensors and tiny transmitters to predict and prevent epileptic seizures

Purdue University researchers have developed new miniature devices designed to be implanted in the brain to predict and prevent epileptic seizures and a nanotech sensor for implantation in the eye to treat glaucoma.

8 Aug 2007

Study supports value of social restrictions during influenza pandemics

Although physicians have imposed quarantine orders since at least 1374, when the Port of Venice officially isolated foreigners and shippers for 40 days to keep out infectious scourges, there has been no definitive evidence that public health measures like quarantining the sick and isolating people after exposure to ill people would save lives during an influenza pandemic.

8 Aug 2007

New player in the control of HDL cholesterol

Researchers have identified a new player in the control of so-called "good" cholesterol that circulates in the bloodstream and reduces heart attack risk, according to a report in the August issue of Cell Metabolism, a publication of Cell Press.

8 Aug 2007

Men with masculine faces seen as bad choice for long-term love

Women see masculine men as unsuitable long-term partners, new research suggests. Conversely, the psychologists from Durham and St Andrews Universities found that men with feminine facial features are seen as more committed and less likely to cheat on their partners.

8 Aug 2007