Health Media Network's digital signage system to cover more U.S. markets

Aug 20 2009

Health Media Network (HMN) announced plans to expand its point-of-care digital signage network into major U.S. markets, including Detroit, Miami, St. Louis, Los Angeles and Chicago. The move signals the growing demand for HMN's services by healthcare providers and advertisers. Installations in Miami, Detroit, and St. Louis were recently completed. Expansion to other markets is slated for the second half of 2009. HMN's largest market is New York City, where it owns and operates a network comprising physicians' waiting room areas.

"HMN's ongoing expansion to major new markets is a sign that our technology, high-quality programming, and audience demographics are attracting real interest across the country," said Christopher J. Culver, HMN's Chief Executive Officer.

HMN generates 188 million annual impressions. The media company offers to healthcare facilities free digital flat-screen monitors and health-related programming. Facilities that become part of HMN's network are also given the ability to upload their own messages and announcements to patients and employees through a website interface. For advertisers, HMN offers marketers the ability to target specific demographics (i.e. women and children) and medical specialties (i.e. dentists and cardiologists) via its IP-addressable network.

As part of the company's rollout, it has expanded its digital programming to include more health-related segments plus brand-new content featuring health and fitness trivia, inspirational quotes, children's cartoons, and additional Spanish programming for its Hispanic waiting room network.

www.hmnads.com