Allviant launches Social Media Philanthropy initiative

Sep 10 2009

Allviant, Inc. today announced the launch of its Social Media Philanthropy initiative to assist local and national non-profits and communities to best leverage the power of social media in their outreach to individuals, communities, donors and partners.

“One of Allviant’s core values is a commitment to improving people’s quality of life and we have a special place in our hearts for children and teens,” said Lilian Myers, Allviant’s chief executive. “We understand that by leveraging technology to ease communications, especially through social networking sites like Twitter and Facebook, we can engage the greater community in a whole new way. This concept aligns with the vision for our CarePass™ technology as well, which allows consumers to quickly and easily manage the complexities of healthcare through mobile and other popular communication mediums.”

The first non-profit organization selected to participate in this innovative social media program is the Boys & Girls Clubs of Greater Scottsdale (BGCGS). Allviant’s social media mentorship of the organization has already resulted in an established Twitter presence and Facebook fan page for the local Club. BGCGS will leverage their new social media knowledge to extend their marketing communications to popular social networking platforms, driving increased response rates, volunteer participation and donations in a cost-effective manner.

“We are grateful to community leaders like Allviant that freely share their resources and expertise, enabling us to further expand the developmental programs for our youth in the community,” said Steve Davidson, president/CEO of the Boys & Girls Clubs of Greater Scottsdale. “Social media has become a vital communication tool for businesses and individuals, and we want to be able to connect to people on a local and global level.”

Allviant complements their online philanthropy with brick and mortar events such as the recent clothing and housewares drive held at Scottsdale-based ASU SkySong. All donations from the charity drive were delivered to the Boys & Girls Clubs of Greater Scottsdale Thrift Shop, whose sales proceeds support youth programs at the Club.

Added Myers, “Convenience in communication mediums and tools is critical to eliciting participation in any program – whether it’s under a profit or non-profit organization. Individuals are busier than ever, so you need to make it easy for them to stay informed and get involved. We are honored to contribute our time and efforts to the Boys & Girls Clubs of Greater Scottsdale and we look forward to expanding their social media impact throughout the year.”

http://www.allviant.com