OCLS' partnership with V&M Industries to market Microcyn-based skin and wound care products

Sep 16 2009

Oculus Innovative Sciences, Inc. (Nasdaq: OCLS), a biopharmaceutical company that develops, manufactures and markets a family of products based upon the Microcyn^® Technology platform, which is intended to treat infections in chronic and acute wounds, announced today it has entered into a new strategic partnership with V&M Industries, Inc. for non-exclusive rights to market Microcyn-based skin and wound care over-the-counter products in the United States and Canada while providing Oculus with a significant percentage of those revenues.

“We licensed the U.S. and Canadian rights to the Microcyn-based Vetericyn™ formulations for animals earlier this year and have been delighted by the initial market response. Based upon our positive ramp, I anticipate we will exceed first year projected sales for the family of Vetericyn products,” said Bob Burlingame, CEO of California-based V&M Industries. “Our team recognizes that the North American retail market is hungry for compelling over-the-counter human wound care products that are clinically proven safe and effective. In these economic times, cost-conscious consumers are focused on maintaining their health and reducing the number of visits to their family doctor. Based on our experience with Vetericyn, we expect to generate immediate Microcyn OTC sales while producing testimonials from satisfied customers, creating an ongoing demand from consumers.”

V&M Industries will underwrite sales and marketing costs related to the Microcyn-based OTC skin and wound care formulations.

“The management team at V&M has proven its ability to champion a wide variety of products from concept to profitability in relatively short order,” said Hoji Alimi, founder and CEO of Oculus. “They have built a seasoned marketing team that understands the dynamics of the U.S. over-the-counter space and are prepared to fully invest so as to generate meaningful sales for the Microcyn OTC products. This further validates the wisdom of the Oculus business model in which we license key product niches to strong partners who underwrite the costs of product marketing while we share in the revenues. This allows us to maintain our reduced overhead with a focus on our target of cash breakeven by March of this coming year.”

http://www.oculusis.com/