MMR Information Systems signs five-year marketing agreement

Sep 22 2009

MMR Information Systems, Inc. (OTCBB: MMRF) (the "Company"), which through its wholly-owned operating subsidiary, MyMedicalRecords, Inc. ("MMR"), provides consumer-controlled Personal Health Records ("PHRs") (www.mymedicalrecords.com) and electronic safe deposit box storage solutions (www.myesafedepositbox.com), announced today that it has entered into a five year agreement (the "Agreement") to license an existing 80 million person direct marketing database of street addresses, cellular phone numbers, e-mail addresses and other comprehensive data (the "Database") with E-Mail Frequency, LLC (the "Licensor"). The Agreement allows the Company to market, through the use of the Database, its MyMedicalRecords Personal Health Record, MyEsafeDepositBox virtual vault, and MMRPro document management system to physicians and their patients. The Company will have access to a minimum of 20 million addresses per month and have rights to use the Database for traditional direct mail marketing, and e-mail and text mail marketing.

Under the terms of the Agreement, the Company, upon closing of the Agreement, will pay $250,000 to the Licensor as a one-time license fee in the form of restricted common stock plus a percentage of actual revenue from conversions to MMR product offers. All mailings will be done in accordance with all applicable regulations for postal compliant mail, e-mail, text marketing or other similar outbound direct marketing programs. Individuals who wish to unsubscribe from the list are immediately removed and the Licensor regularly scrubs undeliverable addresses to keep the Database current and accurate. Up to as many as five million new names are appended to the Database monthly, ensuring that MMR will have access to new prospects throughout the term of the Agreement. Under the terms of the Agreement, the Licensor also agrees not to allow any company that competes with MMR to utilize the Database list.

"This is a great marketing opportunity for the Company," said Robert H. Lorsch, Chairman and CEO of MMR Information Systems, Inc. "We believe this Agreement could potentially save us millions of dollars a year in direct response marketing costs to access and mail to this large of a database, particularly when you consider that we have the ability to select, test and rollout programs to specific market segments that would be most likely to respond to an offer for an MMR Personal Health Record, MyEsafeDepositBox or the MMRPro system. The Agreement will also allow the Company to mail segments of the list on behalf of MMR clients to support their marketing and sales of the Company's products. Just as important, the Agreement is structured so that MMR pays based only on actual revenue, which allows the Company to ensure the best possible ROI on marketing costs."

The Database is segmented by numerous demographic characteristics such as age, gender and income, including consumer and business addresses. The Database is also segmented into more than 80 different market and demographic segments. This segmentation will allow the Company to create targeted marketing messages to different groups focusing on the different benefits offered by the MMR products to that consumer or business segment. For instance, the MyMedicalRecords PHR and MyEsafeDepositBox services are available in both English and Spanish, and access to the Database is expected to maximize MMR's efficiency in addressing this critical market segment.

"We see Health IT as one of the most dynamic sectors in the marketplace. Participating in the growth of the MyMedicalRecords service offerings seemed to be a much more valuable opportunity for E-mail Frequency than selling selects from the list to competitive healthcare companies," said David Loftus, Managing Partner of E-mail Frequency.