Healthnostics, Inc. (OTC PK: HNSS), a medical and biotechnology analytics company today delineated its strategy for the biomedical content layer of the re-design of its Biomedicine Web Portal, MedBioWorld.com.
A major shift in strategy by MedBioWorld.com will consist of broadening the access to its content from a strictly professional base to a wider, more general audience. This will be accomplished by enhancing the portal's database navigation engine currently indexed using the National Library of Medicine's Medical Subject Headings (MeSH) controlled vocabulary. The engine will be augmented by a new index consisting of Consumer Health Topics.
This approach will allow the company to broaden the scope of its content while preserving MedBioWorld's rich professional biomedical content for its loyal professional customer base. In addition the consumer content will be supplemented with Expert Commentary and the user experience will be enhanced by Web 2.0 interactive features.
"We will offer consumers the full spectrum of biomedical resources relevant to their topic of interest. Standard consumer level medical information is widely available on the internet, and we feel consumers should be given the opportunity to dig deeper should they decide to," said Alan Grofe, president. "Our biomedical content strategy aims at facilitating that process by providing them with a one-stop gateway to comprehensive coverage of consumer medical topics."
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