avVaa World Health Care Products launches Neuroskin Psoriasis Relief DRTV media test campaign

Oct 5 2009

avVaa World Health Care Products Inc. (Pink Sheets: AVVH), a global biotechnology company, manufacturer and distributor of nationally branded therapeutic, natural skin and health care products, announced the launch of its two week Neuroskin(R) Psoriasis Relief DRTV media test campaign.

avVaa World Health Care Products Inc. announced that its two week Neuroskin(R) Psoriasis Relief DRTV media test launched today, October 5, 2009. Over 100 informercial styled DRTV commercials will be shown on multiple networks over the next fourteen days. The DRTV spots direct customers to purchase Neuroskin(R) Psoriasis Relief via phone, or online at www.MyNeuroskin.com.

The Neuroskin(R) Psoriasis Relief DRTV commercials are in infomercial format and feature a 2 minute soft offer commercial, a 2 minute hard offer commercial, a 60 second commercial, and a 30 second commercial. The test will determine which campaign is most successful - the hard or the soft offer. The 60 and 30 second commercials are in soft offer format, and will allow avVaa to capitalize on free advertising spots secured by their media buyer.

"We have 102 scheduled spots over the next two week period," stated Lorie Campbell-Farley, President and Chief Operating Officer. "When all of the unscheduled free content is run, we anticipate we will have run over 120 commercials in total."

avVaa World Health Care Products Inc. has worked hard to ensure everything is in place to capitalize on this second DRTV media test. "We took what we learned from the last campaign and ran with it," commented Mrs. Campbell-Farley, "And our great line-up of vendors had made it easy to launch this test. Our credit card processing is running smoothly, and we have added eCheck as a payment option. Our telemarketing call centre has provided refresher training to its staff, and has prepared individual scripts for both the hard and soft offers. Our distributor has 17,000 bottles of Neuroskin(R) Psoriasis Relief in stock and ready to go."

avVaa anticipates a sales ration of at least 2:1, with two dollars in sales for every dollar spent marketing. "With the huge internet response we had on our first campaign, 2:1 is a conservative estimate," said Mrs. Campbell-Farley. "This time we are set to capitalize on every web order."