Dynamic Response Group to start national media campaign for its diabetic supply products to the Hispanic market

Oct 15 2009

Dynamic Response Group, Inc. (OTCBB: DRGZ) announced today on October 19, 2009 it will start the national media campaign to roll-out its Medico Express diabetic supply products to the Hispanic market. The Company will begin airing television infomercials on Univision, Telefutura and Telemundo the three most watched Hispanic speaking stations. As the only company nationally addressing this niche, Dynamic Response Group (DRG) projects revenues from Medico to reach $13 million in 2010 more than tripling to $40 million by 2011.

"The national roll-out of Medico Express, DRG's diabetic product supply subsidiary and most recent venture into the Home Medical Equipment (HME) market, marks a tremendous growth opportunity for our Company," noted Melissa K. Rice, CEO. "The Hispanic population is the second-largest and fastest growing minority group in the United States and is now experiencing a dramatic increase in the incidence of diabetes. DRG's proven experience in the direct television industry has already created enormous income opportunities for our Company in this market."

The Hispanic market for diabetic products is estimated to be $748 million in the continental U.S. and is expected to surpass $1 billion in the next few years according to the Center for Disease Control. DRG's Medico Express offers the core products that are used regularly by diabetics. Studies show that Hispanics are almost twice as likely to develop diabetes as Caucasians of similar age which supports the fact that the Company's actual market test results far exceeded management's initial expectations.