DiabetEZE, an energy bar designed and developed for diabetics launched

Oct 28 2009

Innova Nutrition announced today the launch of "DiabetEZE," an energy bar designed and developed for diabetics, but great for everyone.

"This bar was designed for diabetics, but is a fabulous protein bar for everyone," said Dr. Rick Posmantur, Vice President and Co-Founder of Innova Nutrition. "DiabetEZE is loaded with vitamins and minerals, has less sugar than other bars and tastes great."

Posmantur, a naturopathic physician and acupuncturist, wanted to develop a great tasting energy bar with pure natural ingredients that would be a healthy choice for his diabetic patients and others.

After extensively researching the most important vitamins and minerals for diabetics, Posmantur and his team came up with a high potency vitamin and mineral core for the bar. DiabetEZE is comprised of only 4 grams of sugar, 10 grams of protein, 5 grams of fiber, and very high therapeutic levels of the most absorbable and bio-available forms of the 19 vitamins and minerals in the bar.

"Taste was very important as we developed this bar," Dr. Posmantur said. "We experimented with various chocolates before coming upon a sugar-free gourmet Belgian dark chocolate that tasted great when combined with our other ingredients."

It's this attention to detail that makes DiabetEZE such a smart choice for any diabetic or non-diabetic consumer looking for a meal replacement, a snack between meals or a healthy dessert.

The DiabetEZE bar was test marketed in 10 Northwest Costco stores and immediately began outselling the leading diabetic bar by a margin of two to one! The DiabetEZE team is also developing relationships with national pharmacy chains and diabetic product distributors, as well as working with diabetes associations, and diabetes educators who are sharing the good news about the DiabetEZE bar.

And the good news is spreading:

"I have type 2 diabetes that has gotten progressively out of control," said Lori-Jo Arens. "My doctor informed me now that my choices were to lose weight, eat healthy, or go on insulin."

Arens said one of her main problems has always been her love of chocolate. "I can eat it everyday and never be bored with it," Arens said. "Because of the sugar and carbohydrates in regular chocolate, this is not something I can eat every day, until now. I love the Diabeteze bar, I have never had a bar that is good for me and I can eat that tastes like the genuine thing. They really do fill me up and keep me satisfied. I have dropped 10 lbs in 6 weeks, my blood sugars are dropping and getting more in line. I tell everyone they should try the Diabeteze Bar, they will not be sorry!"