EB Sport announces the availability two branded fitness kits for men and women

Oct 29 2009

EB Sport Group, a market leader in the creation of personal exercise and fitness products, has announced the availability of the Men’s Health “Ultimate Total-Body Workout” and Women’s Health “Lean Body Workout” – two branded fitness kits designed to get people back in shape quickly.

These are the first of many planned exercise products to be developed by EB Sport Group, a division of EB Brands, and Rodale Inc., publisher of Men’s Health and Women’s Health magazines. Both kits are available now for $49.99 at www.GETFITKIT.com and at a variety of sporting goods and nutrition retailers nationwide.

Specially designed by the editors and staff at Men’s Health and Women’s Health, the “Ultimate Total-Body Workout” and “Lean Body Workout” kits combine carefully selected fitness equipment with cutting-edge exercise programs that strengthen, sculpt and tone the entire body over the course of six weeks and are tailored to the male and female body respectively.

“Our research shows that while many people desire to get in shape, they frequently struggle with exactly what products to buy and then what to do with them. These kits eliminate that confusion and deliver a clear path to success for individuals of all fitness levels – and at a very reasonable price,” said Brian Anderson, president of EB Sport Group. “Men’s Health and Women’s Health have provided millions of people with the best fitness content available. Now, consumers will also have the tools they need in these two powerful kits.”

“These workout kits offer consumers a uniquely affordable fitness solution,” said Adam Campbell, Fitness Director, Men’s Health and Women’s Health. “It not only provides the convenience of a home gym, but a complete workout program designed by the experts at Men’s Health and Women’s Health.”