Nov 4 2009
As the calendar year comes to an end, businesses of all kinds are organizing their marketing plans for 2010 -- and dentists should be no exception, says Patient News Publishing, a leading dental marketing company.
"Most dentists expect the economy to get better in the next several months. It's critical that dental practices take advantage of this early stage recovery period by initiating targeted direct mail before the competition ramps up again," said Karen Galley, President of Patient News Publishing. "Since a dental practice's growth is dependent on a steady new patient flow, and a high percentage of consumers are still fearful of the dentist, it's important that they develop a communication strategy that alleviates fear, establishes trust, and addresses their target market in a method that's preferred."
By using their marketing dollars more efficiently and targeting healthcare decision makers directly (versus mass advertising in newspapers, TV, radio, etc.), dentists can maintain their current client base while gaining new patients at the same time. With everyone jumping on the less expensive e-bandwagon, it's important to remember that consumers ages 45 and older still prefer to receive and respond most to printed direct mail.
Patient News Publishing can help dentists attract this powerful consumer group with their innovative, exclusive neighborhood dental marketing campaigns which target the ideal demographic -- women. Their dental newsletters feature variable data marketing and actual recipient names printed throughout custom content written and designed to generate response from these important decision makers.
"We also purchase a refreshed list of female head of household names for use in each dentist's newsletter or postcard direct mail campaign for an even more personalized approach," said Galley. "With a proven lift in response of up to 40%, we have seen an influx of dentists signing up for our neighborhood dental marketing campaigns."
SOURCE: Patient News Publishing