Sensible Nutrition selected as Fitcorp's new nutrition partner

Nov 13 2009

Fitcorp has selected Sensible Nutrition as their new nutrition partner. Fitcorp understands that nutrition is a major component of fitness and health and wants their members to have the ability to meet with Sensible Nutrition’s nationally renowned registered dietitians (RDs). Fitcorp selected Sensible Nutrition because of its high quality professional staff, its history of developing award winning nutrition and wellness programs and its unique ability to translate cutting-edge scientific research for mainstream audiences.

“This represents a partnership between two of Boston’s leading firms dedicated to promoting health and wellness. Fitcorp was looking for a nutrition service provider to offer first-rate services to match those that our members, guests and corporate clients have already grown to expect and appreciate. This is an exciting opportunity to partner with another Boston-based firm to better improve the health of Fitcorp’s members. By including nutrition onsite at each of our eleven greater Boston locations, our members will be more likely to reach their goals and be assured that they are getting advice from the top RDs in the Boston area.” explained President and Founder Gary Klencheski.

Gary Klencheski of Fitcorp and Debra Wein of Sensible Nutrition met several years ago when they were appointed by Governors Weld and Cellucci to serve on the Massachusetts Governor’s Committee on Physical Fitness and Sports. They share common values and philosophies with regards to wellness and health so this business partnership made perfect sense to them. Sensible Nutrition will be providing one-to-one counseling and other health assessment services to Fitcorp’s individual members, including metabolism, body composition and personal health assessments. In addition, they will provide nutrition screenings, seminars and health fairs for Fitcorp’s corporate clients. Both companies have similar approaches: they recommend solutions to their clients based on sound, scientific evidence; and they only employ the most qualified, credentialed and dynamic professionals in their respective fields.

“We are thrilled to be a partner with Fitcorp. Whether Fitcorp’s members are interested in managing their weight, improving their athletic performance, promoting their health, reducing their risk of chronic disease or simply increasing their daily energy levels, a sensible nutrition plan is a key component to helping them to reach their goals.” explained Debra Wein, Founder and President of Sensible Nutrition.