PSS World Medical chooses inVNT to produce its annual national meeting for 1,500 employees

Dec 18 2009

PSS World Medical, Inc., a national distributor of medical products to physicians and long-term health care providers, chose the live events agency inVNT to produce its annual national meeting for 1,500 employees. inVNT used creative cost-saving measures to stage a high-energy meeting while supporting PSS’ efforts to reduce spending.

The PSS National Meeting, which took place at the Gaylord Texan Resort and Convention Center in Dallas, gathered sales and operations personnel to generate excitement over product and selling strategies for the year ahead. Like many other companies, PSS is committed to spending more wisely to save jobs so inVNT staged a meeting that cost a fraction of previous events and was consistent with the company’s message of efficient spending. inVNT hired a single local actor to stage short entertaining skits and used a local day labor force for event setup and breakdown rather than transporting in laborers, as had been done in previous years. Additionally, inVNT organized post-event gatherings on-site instead of busing attendees to locations around Dallas.

“Our goal was to create an atmosphere that strengthened our message of respect for the challenges we face and excitement for the opportunities we have,” said Gary Corless, Chief Operating Officer, PSS World Medical, Inc. “inVNT’s creative thinking and execution exceeded our expectations.”

inVNT, a live events agency that energizes brands in the eyes of customers, partners and employees, specializes in events for corporate and trade association clients, with offices strategically located in New York and Washington, D.C. inVNT is one of the fastest growing live events agencies. The company has produced successful events for many well-known corporate brands including PepsiCo, Barnes & Noble, Subway and Merck – all within the last year.

“While scaling back on this year’s event was a challenge, PSS gave us the creative freedom that allowed us to put together a fun and interesting event for attendees,” said Jerome Baker, partner and executive producer at inVNT. “Our goal was to make sure we created an immersive environment that supported PSS’s key messages and we were thrilled to be a part of it.”