Dec 22 2009
Avery Dennison Specialty Tape has
developed a proprietary adhesive technology that adds significant value to
consumer wound care products. Its newest generation of ultra-thin hydrocolloid
adhesives delivers real consumer benefits in terms of better wear comfort,
flexibility, longer wear time, less skin softening beneath the dressing, and
gentle removal.
High-performance OTC wound care products
Much thinner than conventional hydrocolloids, the new Avery Dennison
products - available worldwide - surpass the fluid-handling performance of
thicker hydrocolloid formulations. They reduce the risk of skin irritation and
- partnered by a choice of highly-breathable and conformable film carriers -
offer a real advance in the technology available for consumer wound and skin
care products for over-the-counter sale. A special hydrocolloid formulation
with a moisturizing capability is offered for dry and cracked skin and
treatment of callouses and corns, especially on feet.
Choice of manufacturing options
Avery Dennison Specialty Tape division is ready to partner brand owners
and private label companies in introducing the benefits of this new technology
to their consumer customers. Options include the supply of rolls of a thin
hydrocolloid laminate for subsequent slitting/cutting to singles; converted
product for packaging by the brand owner; or fully-packaged consumer products
ready for the retail shelf.
Comments Gert Van Der Haegen, market manager, medical, Europe: "This
innovative thin hydrocolloid technology really offers the possibility to
create a range of very novel consumer product designs, bringing real benefits
for consumers. In the process, it will also enhance the brand owner's image
and market positioning."
The future: professional and surgical use
Following its successful introduction for consumer wound care, the new
Avery Specialty Tape thin hydrocolloid technology is now also in the stability
and safety testing phase for a number of potential professional wound care,
stoma care, and surgical applications.
SOURCE Avery Dennison