RL&A to conduct social media campaigns for Coty's Jovan fragrance brand and Pedia-Lax dietary supplement

OTC health and beauty brand specialists Robin Leedy & Associates (RL&A), a boutique New York public relations and social media agency, continues its growth in the social media arena with two new client wins: Coty's Jovan fragrance brand and Pedia-Lax(TM). The agency will conduct integrated social media and PR campaigns for a new Jovan fragrance launch and for C.B. Fleet Company's Pedia-Lax Fiber Gummies dietary fiber supplement for children.

"We're excited about the Fiber Gummies program because we are primarily utilizing social media to help build a community of moms interested in good childhood nutrition, using traditional media tactics as secondary support," says Robin Russo, RL&A president. "Moms are a powerful force online, and it is our goal to get them to interact with the brand in a personal way, engaging them in two-way conversation."

Also added to RL&A's client roster is Coty Inc. of New York, a leader in fragrance and beauty products. RL&A will conduct a predominantly social media campaign for the company's new Jovan fragrance for men and women. The program will complement a full communications launch by Coty in 2010.

"We're extremely excited to begin a new association with Coty and believe that our expertise in drugstore brands is a perfect fit for this fragrance leader," says Russo.

SOURCE Robin Leedy & Associates

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