G&A bolsters its interactive and digital marketing offerings by joining forces with JHG

Jan 21 2010

Long-standing Chicago-based healthcare communication agency Goble & Associates, Inc. (G&A) recently announced that it has bolstered its interactive and digital marketing offerings by joining forces with JHG, Inc., a full-service strategic digital marketing agency based in Southern California.

“Much of G&A’s success over the last decade is rooted in how we strategically integrated our digital and interactive solutions as part of the overall healthcare communication mix”

In a deal that was finalized at the end of 2009, G&A and JHG will now function under shared ownership but will continue to operate as individual agencies, each with its own identity, brand equity, and stable roster of clients. In essence, the two organizations—each with established specialties and expertise—will influence and share in each other’s success while being able to deliver more for their respective clients.

G&A has been in business since 1982 and has been co-owned and managed by principals Joe Kuchta and Mark Goble since 2001. Along the way, the agency has experienced significant growth during their tenure, doubling staff size (currently at 70) and tripling annual revenue ($18 million). The pairing of the two agencies creates an organization that is likely to be 100+ people with continued double-digit growth through 2010.

“Much of G&A’s success over the last decade is rooted in how we strategically integrated our digital and interactive solutions as part of the overall healthcare communication mix,” comments Mark Goble, G&A COO and principal. “This new partnership with JHG accelerates that integration--and our growth--by allowing us to tap into their established expertise in mobile apps, social media and monitoring, etc. to deliver even greater impact for our clients.”

“We eat, sleep, and breathe strategy and communication across all channels within healthcare on behalf of our clients,” said Joe Kuchta, President/CEO and principal of G&A. “JHG eats, sleeps, and breathes the digital communication world we find ourselves living in, so it’s a perfect match. Their core philosophy is the same as ours—work with passionate, talented people who care first and foremost about their clients’ business and success. In so many ways, JHG as a business is an extension of ourselves. This makes us a stronger partner for our clients, not just today, but well into the future.”

JHG President/CEO Mary Fechtig added, “We’ve had a very exciting first 5 years in business, and it’s obvious we’re here to stay. This partnership with G&A, along with the guidance of the management teams and support of the new ownership structure, is exactly the type of boost we were looking for to take our agency to the next level.”