Healthy eating trend fuels probiotic yogurt sales

Jan 23 2010

Call it “the sweet spot.” The Greek Gods Yogurt is in the enviable target zones where yogurt sales are domestically growing most. In its most recent Nov. 2009 report, Mintel’s industry data found the probiotic and protein-packed Greek Gods Yogurt brand situated in yogurt’s most evident growth segments.

“Even in 2009, when yogurt sales across the board weren’t as vigorous as previous years, our brand still enjoyed notable growth”

A $4.1 billion market in 2009, data shows growth has been fueled by the healthy eating trend coupled with a high level of product innovation focused on premium, all-natural, organic, Greek-style, and functional products such as digestive health, probiotic yogurts.

“Even in 2009, when yogurt sales across the board weren’t as vigorous as previous years, our brand still enjoyed notable growth,” Basel Nassar said, The Greek Gods managing partner. “Consumers in America are valuing yogurt that has full flavor and functional health benefits; Greek style yogurt has been around for centuries and America is warming up to it relatively fast.”

The Greek Gods was named by Mintel as one of the top-performing small “other” brands driving growth in the yogurt market and chipping away at market share from big brands. Of the more than 1,200 yogurt products launched since 2005, Mintel cited the hottest trends in the yogurt market as organic and natural; functional yogurts made with probiotics, high protein and fiber; Greek-style yogurt; indulgent dessert-style yogurts; and kid-targeted products.

The Greek Gods Yogurt has gained cult following and is found nationwide in better supermarkets. The entire product line is comprised of Pagoto Ice Krema (made in the Greek tradition with mastic resin) in baklava, honey-pomegranate and chocolata fig flavors; Greek Sour Cream Lebni (a spreadable kefir cheese-yogurt also used as cream cheese); and Greek Gods Yogurt, in 6-ounce or 24-ounce packs (one nonfat and five whole fat varieties) including honey, fig, pomegranate, plain, vanilla and honey-strawberry flavors.

SOURCE The Greek Gods