Feb 12 2010
Corey McPherson Nash (www.corey.com), a leading national branding and design firm, recently partnered with Biogen Idec to create a new Web site design for the life sciences company.
Corey designed the site with an engaging user experience for a broad spectrum of audiences, highlighting Biogen Idec's internal energy and culture of innovation. The resulting work can be viewed at http://www.biogenidec.com/. Utilizing compelling, interactive media formats, the site tells the story of Biogen Idec's team, mission and commitment to corporate social responsibility.
"The design work has made our Web site more reflective of Biogen Idec's commitment to not only medicine and research, but also to philanthropy and sustainability," said Matt Ferguson, Biogen Idec's Business Information Manager. "The talent and engagement of our people, within every level of the company, is now apparent to users. Through the new site, we acknowledge the importance of true patient support and community involvement within biotechnology."
"Biogen Idec stands apart from other biotechnology companies with its emphasis on individuals, inside and outside of the corporation," said Michael McPherson, Partner and Creative Director at Corey McPherson Nash. "With a compelling site introduction, we wanted to immediately underscore the human-oriented mission and show how science impacts the community and its citizens."
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