LEO Pharma implements Cegedim Dendrite's Mobile Intelligence CRM solution in 6 Asia-Pacific countries

Cegedim Dendrite (Paris:CGM) today announced that LEO Pharma has implemented Mobile Intelligence™, Cegedim Dendrite's flagship Customer Relationship Management (CRM) solution using a Software as a Service (SaaS) delivery model, in six countries in the Asia-Pacific region. LEO Pharma is a global pharmaceutical company specializing in dermatology and critical care and Cegedim Dendrite is the world's leading provider of Pharmaceutical CRM solutions with a 35 percent global market share.

“Cegedim Dendrite is a well known supplier of CRM systems in the pharmaceutical industry with a sound reputation in Asia and globally. Cegedim Dendrite has been evaluated as the best CRM-system for LEO because it meets our business requirements”

Multi-national companies such as LEO Pharma require a proven CRM system designed for Life Sciences that provides a single platform for marketing and sales related information; and has the flexibility to enable the configuration of both regional and local business requirements. Cegedim Dendrite's Mobile Intelligence™ has built-in, easy-to-use configuration tools which enable customization based on the business process requirements of its customers whether by region, country, group or individual user. By consolidating all prospect and customer information into Mobile Intelligence, LEO Pharma will now be able to generate accurate and consistent reports across the countries deployed in the Asia-Pacific region.

LEO Pharma cited the robust functional footprint of Mobile Intelligence™ as a primary reason for their selection. "Cegedim Dendrite is a well known supplier of CRM systems in the pharmaceutical industry with a sound reputation in Asia and globally. Cegedim Dendrite has been evaluated as the best CRM-system for LEO because it meets our business requirements," explained Pung Heng Kiong, Senior Sales Manager and Project Manager, LEO Pharma Malaysia. "We found Cegedim Dendrite to be professional, positive, flexible and supportive."

Mobile Intelligence™ also provides identical online and offline functionality. "This feature is unique compared to other CRM systems," said Franck Levassort, President of Asia-Pacific, Cegedim Dendrite. "This functionality is critical to companies like LEO Pharma who have teams of field representatives that need to share information with their home offices. The fact that we offer this functionality as part of our base system proves our in-depth knowledge of the needs of the Life Sciences industry."

Having successfully completed the first phase of the project, Cegedim Dendrite is now working on the next phase with LEO Pharma Asia to deploy Mobile Intelligence Analytics. This will allow the management team of LEO Pharma to obtain consistent and timely information in an actionable format.