Nov 5 2011
Forbes Consulting Group (www.forbesconsulting.com) today announced the availability of MindSight®, an innovative research technology that identifies and explains the specific subconscious emotions motivating consumers and professionals to buy. MindSight® can be used in small, qualitative studies as well as large-scale, quantitative studies with thousands of globally dispersed respondents. It delivers real-time results, cost-effectively, and can be deployed on mobile devices. Poised to revolutionize market research, MindSight® uses a patent-pending technique of applied neuroscience to obtain authentic emotional insight from people before their conscious mind can edit responses.
"Leveraging our 30 years of research experience, MindSight® is a breakthrough technology for our clients to gain a better understanding of the specific emotions that influence buyers' decision-making," said David Forbes, Founder and CEO of Forbes Consulting Group. "It allows us to talk directly to the emotional brain."
How MindSight® Works
MindSight® explains emotions using Forbes Consulting Group's Unified Model of Human Motivation™, which identifies nine categories of emotions that motivate behavior. This model was recently published in the Review of General Psychology. MindSight® rapidly exposes a proprietary and statistically validated library of emotionally evocative images for respondents to react to – each image is linked to one of the categories found in the Model of Human Motivation. New insights from neuroscience confirm that visual images – and controlling response time – provide a powerful new path to emotional learning. MindSight® displays images in a proprietary rapid-exposure / rapid-response technique to access The Emotional Discovery Window™, which forces emotional responses without time for editing by the rational mind.
"MindSight® is a very innovative technology that uncovers deep emotional motivations," said Lew Cashman, President of L.J. Cashman Consulting and former Vice President of Global Market Research at Bristol-Myers Squibb and Kraft Foods. "It provides companies with a competitive edge by quickly and cost effectively delivering critical knowledge and insights into how consumers emotionally connect with their brands, products, advertising, packaging, and in-store marketing," added Cashman.
Forbes Consulting has successfully used MindSight® in dozens of qualitative and quantitative studies across major industry categories, including leading global brands in consumer packaged goods, pharmaceuticals, financial services and advertising.
Key Benefits of MindSight®
- Provides deeper and more authentic insights about the emotions that motivate behavior than traditional or neuromarketing research methods
- Deploys online to large quantitative or smaller qualitative samples
- Enables cost-effective global research that transcends cultural biases and delivers results in real time
SOURCE Forbes Consulting Group
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