Novel approach reveals underlying neuroscience of patient decision-making

Jan 7 2012

Mind Field Solutions kicked off the 2012 AHRQ lecture series with what's been described as a "Stunning Innovation in Healthcare" by one of the nation's leading academic clinical centers. The lecture on the 'Cognitive Architecture™ of Patient Engagement and Implications for Healthcare Outcomes and Costs' presented a novel approach that reveals the underlying neuroscience of patient decision-making. iPhone/iPad HIT that can diagnose which patients will disengage from treatment were showcased. The new approach also provides a neuroscientific explanation of the underlying causes behind patient disengagement. Harvard's Dana-Farber, who has also been presented with the findings, have described it as "a scientific approach to patient care that is long overdue."

The HIT apps work at an individual patient level to allow for targeted and patient-centric communications via avatars that are personalized on the users handheld devices. "We are excited about the potential that this innovation brings to healthcare delivery, outcomes and cost. Healthcare has suffered greatly due to the inability to effectively and efficiently engage patients in their self-care. This research provides a scientific framework for engagement that creates significant impact in outcomes and cost. Our data suggests a cost savings of $3billion per annum for Medicare diabetes alone," says neuroscientist, Dr LaFountain, CEO and Founder of Mind Field Solutions.

SOURCE Mind Field Solutions