Luden partners with Thompson Square to celebrate "Voices Worth Hearing"

Oct 19 2013

Luden's, the soothing throat drop loved by voices everywhere, today announced a new partnership with Thompson Square, the reigning Academy of Country Music and Country Music Association "Vocal Duo of the Year." Keifer and Shawna Thompson will join Luden's on a new multi-media campaign this fall and winter to celebrate "Voices Worth Hearing." The campaign will include exclusive new videos and new content on Facebook and other digital channels. It will also give Thompson Square fans a unique peek behind the scenes of the music world.

"Luden's is known for soothing voices everywhere. Now we want to celebrate those voices, and what better way to do that than through music," said Albert Hwang, vice president of marketing for Luden's and its parent company, Prestige Brands. "When we first heard and then met Keifer and Shawna Thompson, we knew we had found the right partners for our new 'Voices Worth Hearing' campaign. Their own story is inspiring, and we knew they could inspire others to share their voices."

The story of Thompson Square is a well-known one in Music City. Arriving in Nashville the same week - Keifer from Miami, Okla., Shawna from Chatom, Ala. - the two met almost immediately at a singing competition, and have been inseparable since. The duo's self-titled first album was released in 2011 and spawned the double platinum #1 hit, "Are You Going To Kiss Me Or Not." The 2013 CMA nominee's second album, "Just Feels Good," is in stores now. They are two-time Academy of Country Music Award winners and a Country Music Association Award winner as well as GRAMMY and American Music Award nominees. They are currently on tour with Country superstar Luke Bryan.

"Both Shawna and I are big fans of Luden's and use it all the time," said Keifer Thompson. "Since we hear from our fans so often, we also loved the idea of the 'Voices Worth Hearing' campaign. We look forward to working with Luden's to find the many talented voices out there, and to share them with our fans."