LifeStyles Condoms partners with AIDS Healthcare Foundation to raise awareness for World AIDS Day

LifeStyles CondomsNov 29 2013

The makers of LifeStyles^® Condoms, one of the nation's leading condom brands, today announced the launch of the #LetsChangeEverything social media campaign in partnership with the AIDS Healthcare Foundation to raise awareness for World AIDS Day on December 1, 2013.

The #LetsChangeEverything campaign implores individuals to "change everything" by encouraging a global conversation about HIV and AIDS on December 1^st through a social media promotion around the #LetsChangeEverything hashtag. Until midnight on December 1, #LetsChangeEverything will ask the brands' nearly 200,000 social media fans and followers and their circles to unite in the worldwide fight against HIV by having users donate their statuses to AIDS awareness. For each status shared on Facebook, Twitter and Instagram with the hashtag #LetsChangeEverything, the company will donate a condom, up to 20,000 condoms, to the AIDS Healthcare Foundation to help prevent the spread of HIV. 

"Nearly 1.2 million people are living with HIV and almost one in five doesn't know they are infected," said Carol Carrozza, Vice President Sales & Marketing North America for Ansell Healthcare, the makers of LifeStyles Condoms. "We are proud to work alongside the AIDS Healthcare Foundation to raise awareness for World AIDS Day, and are grateful to work with an organization that shares our dedication to promoting HIV/AIDS education and prevention."

The condom maker will ask participants to craft their own messages using the #LetsChangeEverything hashtag on Facebook, Twitter and Instagram, or utilize a pre-written message to share. For example:

• #LetsChangeEverything I'm donating my status to promote #WorldAIDsDay and to change the way the world thinks about HIV and AIDs
• I just donated a condom to @AIDSHealthcare to support #WorldAIDsDay #LetsChangeEverything
• #LetsChangeEverything together. Start by getting tested. To find a HIV testing center near you visit freehivtest.net

The #LetsChangeEverything campaign for World AIDS Day comes on the heels of the #KnowYourStatus campaign which was conceptualized for National HIV Testing Day in June, resulting in over 12,000 dedicated status updates across participating platforms.

"One of our goals is to change the way people view HIV testing and condom use," said Whitney Engeran-Cordova, Senior Director of Public Health for AIDS Healthcare Foundation (AHF). "We hope people begin to view these as routine health practices on par with dental visits and brushing your teeth daily, and also as a way to take pride in and control of your own sexual health."