B3 Fit, Inc., creator of R.I.P.P.E.D., the hottest new workout system for total body fitness, has partnered with leading PR firm, GolinHarris, to promote its brand, fitness instructor education programs and the debut of its first home DVD.
Laguna Hills, CA - B3 Fit, Inc. has brought on the expert guidance of the consumer brands PR powerhouse GolinHarris to support the company's rapid expansion into consumer markets, expanded product lines and growth in its fitness instructor education programs and group exercise class development.
"R.I.P.P.E.D." stands for Resistance, Intervals, Power, Plyometrics, Endurance, and Diet and nutrition. Each segment focuses on one of these principles and features modifications and a tutorial demonstrating proper form and technique. Driven by an original music score, this is a complete toning, strengthening and cardiovascular workout for the whole body.
"It is always exciting to work with emerging companies such as B3Fit that offer beneficial solutions for consumers," said Judy Johnson, president of GolinHarris' Western region. "Creating awareness and purchase intent for brands is what we do--and the opportunity to promote this new offering in the health category where we have broad experience and passion feels like the perfect partnership."