Doubletree by Hilton launches global Cookie Care campaign to celebrate the arrival of summer

Jun 20 2014

WHAT:

DoubleTree by Hilton will celebrate the arrival of summer by spreading "Cookie Care" across Atlanta - a city that endured a particularly harsh winter this year. On Friday, June 20 (one day before the first day of summer) from 12 - 2 PM, local hotel team members will hand out thousands of the hotel brand's iconic chocolate chip cookies in the hopes of making people's day a little brighter. The initiative is part of DoubleTree by Hilton's global Cookie Care campaign, which launched this spring to celebrate the brand's milestone of more than 300 million cookies given to guests as a welcome at hotel check-in. The program takes the brand's sweet treat beyond hotel doors to surprise people during key moments - from high-profile events to holidays and everyday moments of celebration.

In the spirit of paying it forward, everyone will receive two cookies - one to keep and one to share!

DoubleTree by Hilton will be celebrating the first day of summer by spreading the Cookie Care through:

• Conducting cookie giveaways from 12 - 2 PM in midtown Atlanta (at Colony Square).
• Surprising The Trinity House in Atlanta with special cookie delivery.
• Inviting consumers all over the U.S. to join the conversation and celebrate along using #CookieCare on social media to recognize someone they would like to share #CookieCare with on this sweet holiday for a chance to surprise others!

WHEN/WHERE:

• Atlanta
  Friday, June 20
  12 - 2 PM
  Colony Square
  1197 Peachtree St., Atlanta, GA 30361
• CookieCare.com for a chance to share the #CookieCare with others and to enter the free sweepstakes for chances to win instant prizes and hotel stays.

WHY:

At DoubleTree by Hilton, we believe the little things mean everything when it comes to a great travel experience. This is why we've delighted guests with a warm chocolate chip cookie welcome for more than 25 years - the first "little thing" guests experience when they stay with us. Now, our simple gesture of a warm cookie at check-in has become synonymous with the DoubleTree by Hilton brand and a powerful symbol of the little, bright moments in life - we believe that no matter where you are or how you're feeling, cookies have the power to make you smile. As a brand, we have given out more than 300 million pieces of love - in the form of a cookie - and this year, we will leverage this iconic symbol to create and celebrate many more happy moments all year long… by sharing the #CookieCare.