Veeva, ZS Associates partner to speed up life sciences industry's move to customer-centric engagement

ZS becomes Veeva Data Science partner to power Veeva CRM Suggestions

ZS joins Veeva OpenData Partner Program for customer data that's open, easy, and global

Veeva Systems and ZS Associates today announced a strategic partnership to accelerate the life sciences industry's move to more customer-centric engagement. The companies are joining forces to deliver innovation in customer data and data science for better marketing and sales effectiveness across all channels.

"We are proud to forge a strategic partnership with Veeva, a company that shares our vision for solving the industry's most challenging commercial problems," said Jaideep Bajaj, ZS chairman in his keynote address to an audience of nearly 1,000 industry leaders at Veeva Commercial Summit. "Closer collaboration with Veeva and tighter product alignment of our solutions is a win for the industry. Together, we can offer more innovation faster and with the confidence of trusted partners."

The Veeva and ZS strategic partnership will initially focus in two key areas ripe for innovation:

Data Science - ZS has become a Veeva Data Science partner. Powered by data science in ZS's Suggestion Engine, Veeva CRM Suggestions recommends the best actions and channels to reps to improve sales effectiveness. With this partnership, companies can now leverage ZS' leading Orchestrator Rep solution to seamlessly deliver recommendations right within Veeva CRM.

Customer Data - ZS has joined the Veeva OpenData Partner Program allowing fast, simple integration of Veeva OpenData healthcare provider, healthcare organisation, and affiliations data with ZS' data solutions.

Veeva OpenData is a bold new approach providing life sciences companies with customer data that is open, easy, and global. Veeva OpenData delivers millions of complete customer profiles with consistent standards of quality around the world. It features fair and simple pricing and offers the freedom to use data how and where customers need it, without restrictive contracts or complicated three-party agreements.

"Grappling with an overwhelming amount of disparate information, the life sciences industry struggles to get a complete understanding of the customer and determine the next best actions," added Dharmendra Sahay, technology capability lead and managing principal at ZS. "Armed with complete, up-to-date customer data from Veeva, and integration of our Suggestion Engine solution with Veeva CRM Suggestions, companies finally have the ability to prompt the right interactions and channel mix, and do so with consistency across the entire organisation."

"Sales and marketing in the life sciences industry are undergoing a remarkable transformation," said Matt Wallach, president and co-founder of Veeva Systems. "Veeva and ZS' strategic partnership will help customers with the right strategies, skills, and advanced technology to thrive in this new customer centric environment."

Also at its Commercial Summit today, Veeva announced Veeva CRM Suggestions, an upcoming capability in Veeva CRM that leverages data science to recommend the best actions and channels to field reps for greater sales effectiveness.

SOURCE Veeva Systems