I got to know about this in Aug'15, and since then allhumdulilah i have stopped completely. Kabir you have pointed out very well that if multinational companies are using it then why can’t ITC. One of my friend tried to contact ITC regarding this but there was no response from them.Plus if you contact on their customer number they will not disclose the details about filters. This suggest that something is fishy and then do not want consumer to know about filter ingredients. I am sure they use the same formula as multinational firms do. “ The research found pig haemoglobin - a blood protein - was being used to make the filters more effective at blocking toxic chemicals before they entered a smoker's lungs.”

This (formula) should be more than enough for any big cigarette company to increase their sale as they will have less complaints or death reports from the customer, which in return makes the company image more trustable/reliable in the eyes of consumer.

I have personally researched Marlboro (Philip morris) because i used to smoke that brand and believe me they use this pig stuff and what is more surprising is that the website was UAE marlboro. I feel very disturbed when i see a percentage of arabs following the west blindly whether it is a new cars, girls or alcohol for instance. My request to all the Muslims is to quit smoking. They should consider this a sign from ALLAH (s.w.t),and Indeed  ALLAH (s.w.t)  has done a big favour upon us by showing the in-depth details of cigarette and strategies these zionists uses to destabilise/harm muslim community and others.